Celebrate Life Your Way
Nikki Beach Hotels & Resorts invite you to experience barefoot luxury exactly as you choose. Spend slow mornings by the pool, recharge at Nikki Spa, or find your rhythm at Tone Gym. If you’re seeking energy and connection, step into the beach club, join one of our signature happenings, or set off on curated excursions that bring the destination to life.
Every stay is a reflection of our six core elements: music, dining, entertainment, fashion, film, and art. From fresh global cuisine and stylish suites to unforgettable events and experiences, the spirit of Celebrating Life is always at the heart of your journey.
Upcoming locations
Explore our upcoming Nikki Beach destinations, where luxury and laid-back coastal vibes come together in stunning locations. Stay tuned for exciting openings as we expand to even more unforgettable settings around the world.

Baku

Ras Al-Khaimah

Muscat

Antigua

Behind the Brand
Nikki Beach was born as a heartfelt tribute to Nicole, founder Jack Penrod’s beloved daughter, whose life was tragically cut short at just 18. To honor her memory, Jack and his wife Lucia transformed the pool area of Penrod’s Beach Club at 1 Ocean Drive into Café Nikki, a serene butterfly garden designed to celebrate life through music, dining, entertainment, fashion, film, and art. The space quickly became a gathering place for an affluent international crowd, inspiring Jack and Lucia to expand onto the sands of South Beach. In 1998, the first Nikki Beach was created, blending all-white décor, global cuisine, and a vibrant ambiance that reflected Nicole’s joyful spirit. What began as a tribute to her has since grown into a global company, with each Nikki Beach location carrying forward her legacy of beauty, celebration, and connection.
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